Est. 2014
Karachi → Worldwide

Full-stack development and cloud consulting for businesses that run on automation.

I find the repetitive, error-prone work inside a business and turn it into software. Once that meant Excel macros. Today it means cloud platforms, web products, and pipelines.

Start a conversation →See how I work

12+ years building software
Long-term clients in the UK, Austria, and Canada
Remote, async-friendly

FIG.01 / THE ARC

The origin story

It started with a macro.

Years ago, The VBA Project meant Excel automations that saved teams hours of manual work every week. A spreadsheet that filled itself in. A report that wrote itself overnight.

The mission never changed. The stack did. The instinct is still the same: look for the repetitive, fragile work inside a business and replace it with software that quietly does the job.

Today I design and build full-stack web platforms, serverless cloud pipelines, and business automation systems for clients across the UK, Europe, and North America. The macros grew up.

2014 · Excel macros2026 · Cloud platforms

What I build

Services

End to end, from database schema to polished interface, and the cloud plumbing in between. Six things I do for clients, repeatedly and well.

Full-stack web development

Complete products from database schema to polished UI. React, Next.js, Node.js, TypeScript, and Express, on MySQL and PostgreSQL.

ReactNext.jsNode.jsTypeScript

Cloud architecture & serverless pipelines

AWS (Lambda, API Gateway, S3, SQS) and Google Cloud. Event-driven data pipelines, multi-account architectures, and infrastructure documentation.

AWSLambdaGCPServerless

API development & integrations

REST APIs and webhook systems. Payment integrations with Stripe and Paddle, plus CRM and email platform connections that just work.

RESTWebhooksStripePaddle

CI/CD & DevOps

GitHub Actions pipelines, Docker, and automated deployments. Clean environment management across dev, staging, and production.

GitHub ActionsDockerCI/CD

CMS & platform builds

WordPress with deep Enfold theme expertise, Payload CMS, and headless setups. ERPNext and Frappe deployments and customization.

WordPressPayloadERPNextFrappe

AI-augmented delivery

An AI-assisted workflow (Claude Code power user) with a structured knowledge base per project. Senior-level output at a pace solo developers rarely match.

Claude CodeSenior pace

Selected work

Built, shipped, documented.

A few representative builds, described by industry. Client names stay private, the way I would keep yours.

Legal services · UK01

Lead processing pipeline

A serverless intake and routing system spanning two AWS accounts, built on Lambda, API Gateway, S3, and SQS. Full architecture documentation delivered alongside the build.

AWS LambdaAPI GatewayS3SQS

Digital studio02

Social media content platform

An end-to-end product: rich text editor, in-browser image editor, scheduling, video thumbnail generation, and a companion WordPress plugin.

ReactNode.jsWordPressMedia

Education · Austria03

ERP rollout

An ERPNext deployment covering invoicing, calendar integration, exam grading, and instructor assignment, with custom UI work throughout.

ERPNextFrappeCustom UI

Arts04

E-commerce portfolio platform

Built on Next.js and Payload CMS v3 with Stripe checkout, multiple switchable visual themes, and a Dockerized deployment.

Next.jsPayload v3StripeDocker

How I work

A senior process, end to end.

Most freelance risk comes from how the work is run, not whether it can be built. Here is how I keep it predictable.

Scope and architecture first

We agree on what we are building and how it fits together before a line of production code is written.

Transparent async communication

Clear written updates, decisions, and trade-offs. You always know where the work stands.

Small, reviewable increments

Work ships in slices you can see and check, not one large reveal at the end.

Document everything

Architecture diagrams, runbooks, and handover docs, so the system outlives the engagement.

Timezone reality

A Karachi base gives strong overlap with both UK and EU mornings and North American afternoons. Real working hours together, not just overnight handoffs.

The stack

ReactNext.jsTypeScriptNode.jsMySQLPostgreSQLAWSGCPDockerGitHub ActionsWordPressPayload CMSERPNextStripe

In their words

What clients say.

Real quotes drop in here as long-term engagements wrap. Placeholders for now.

“

[Client quote placeholder. A sentence or two on the impact of the work and what it was like to collaborate.]

Operations LeadLegal services, UK

“

[Client quote placeholder. A sentence or two on reliability, communication, and the senior pace of delivery.]

FounderDigital studio

Start a conversation

Let's turn the repetitive work into software.

Whether it is a single project or a long-term retainer, tell me what is slowing your team down. I will tell you honestly whether and how I can help.

Email ali.h@thevbaproject.com LinkedIn /in/alihaider98Based in Karachi, working worldwide